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April 17th, a global celebration, a star: Malbec

28.MAR.11, 10:02 On April 17th, we will celebrate the first World Day Malbec. In this way, Wine Of Argentina continues its promotion of the Malbec from Argentina in the world. Three cities will host this important event: New York, London and Toronto.

Some of the actions in the world:

In The United States, Gary Vaynerchuck - one of the most important celebrities in Internet and ideal of the industry - will interview the president of Wines of Argentina for his radial program, will taste Argentine wines in his show and will be a host of an exclusive food in the Public Library of New York.

The Tribeca Film Festival will be realized in New York and the Cherry Blossom Festival in Washington. There will be lunches and presentations in Bonus Valley, promotions in restaurants of Toronto and Ottawa in the frame of the Week of the Malbec in Canada and activities with the principal retailers, Majestic Wines and Direct Wines, across direct sale and promotion online from London. These are some of the activities that will be a part of the Malbec World Day.

In Argentina, the event will be realized in Mendoza, representing the principal zone of production of Argentine Malbec. Wines of Argentina will organize a toast in hot air ballons, thera are 150 guests that will be in Tupungato Winelands, summoning the principal managers of Wineries, together with international and national journalists.

The Malbec World Day is a celebration that assembles experts of the wine and fans from the whole world. Be part of this great celebration! Discover the history behind the Malbec, innovations and events in every country and more of this French grape that, little by little, turned into an Argentine superstar.

For more information: www.wineofargentina.org
Fuente: WOFA

Tags: April 17th Malbec

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